A bi-annual project created on behalf of the National Pharmacy Association focussing on work which local Pharmacies do. The project involves Design, Art Direction and Production across a Printed and Digital publication plus dedicated Website. The printed A5 size publication has a print run of 250,000 as is distributed through the wide network of the National Pharmacy Associations membership pharmacies. Some of the tasks which are covered on this project include: Assessing the target audience and creating the correct tone, design and feel of the publication and website, working closely with the client to ensure the right end result was reached, taking the project from concept to completion, picture research, laying out pages, commissioning of illustration and info-graphic generation.
