Art Direction of the SAFFA charities official commemoration guide to 100 year anniversary of The Great War. Tasks Covered: Assessing the target audience and creating the correct tone, design and feel of the books, working closely with the client to ensure the right end result was reached, taking the project from concept to completion, extensive niche picture research, selecting the correct paper stock and correct printer for the job, producing a fully interactive digital version of the printed product.
